I’ve just received my new router after signing up, and it has the usual couple of Ethernet cables and DSL cable / adapter, none of which I need. These are also in LPDE plastic, which is hard to recycle. I need to figure out what to do with all the extra bits I don’t need.
How about offering an “eco” box option when new people sign up? And also switching to recyclable packaging? To keep it simple, the eco box would just be the router and the plug, to cater for people who already have all the cables and adapters from their existing broadband.