Glad you had a good experience due to their UX.
Shame about those working in its supplier factories where Nike has actively blocked monitoring by labour rights experts and the WRC. As well as using dubiously sourced animal products including cruel down and leather.
A who cares about intergenerational justice when Nike can save some money by polluting waterways, exposing workers to toxic chemicals and operate in an entirely unsustainable way?
These policies, as is typical, unfairly affect women (80% of garment workers are women in Indonesia) and people in developing countries. Also worth mentioning that this is a company with entrenched systemic gender discrimination, sexual harassment and that massively perpetuates race injustice while leveraging sponsorship of black athletes for its own commercial benefits.
Nike have annual revenue of $30 billion and are happy to pay sponsorships worth hundreds of millions a year but refuse to engage in discussing fair pay. If Nike and adidas would have kept their sponsor contracts or dividends at the 2012 levels instead of increasing them to unprecedented levels, they would have saved enough money to cover living wages for the workers in their main production countries Indonesia, China, Vietnam, and Cambodia.
They are fully aware what they are doing and perpetuating and if the above is not “evil”, I’m not sure what is.
So no, I don’t think good consumer experience means people should “love” a company like this under any circumstances.